The American Society of Cinematographers

Loyalty • Progress • Artistry

December 2011
Polecam Introduces Starter Pack
Polecam has introduced the entry-level Starter Pack, a modular system created in response to demand for a simple, effective crane for DSLR camera systems.
PRG Illuminates TruColor Foton
Production Resource Group has introduced Foton, the first fixture in the company’s new TruColor line of digital lighting for image capture.
Panasonic Expands 3-D Camcorder Line
Panasonic Solutions Com-pany has introduced the AG-3DP1, a 3-D twin-lens P2 HD shoulder-mount camcorder with 10-bit 4:2:2 independent-frame 1920x1080-resolution AVC-Intra recording.
JVC Upgrades ProHD Camcorder
JVC Professional Products Co. has introduced the GY-HM150 ProHD handheld camcorder. 
Colorfront Offers On-Set Live for 3-D Productions
Colorfront has launched On-Set Live, which uses live correction and analysis of streams from stereo camera rigs to deliver cost and time savings on the set of 3-D movie and television productions.
Canon Opens Hollywood Support Center
Canon U.S.A., Inc., has opened the Canon Hollywood Professional Technology and Support Center at Sunset Gower Studio in Los Angeles. 
Gamma & Density Releases 3cP iPad App
Gamma & Density Co. has made the mobile version of its 3cP Image Control Pro system available through the Apple App Store for use with the iPad. 
ColorCorrection.com Provides Indie Solution
ColorCorrection.com has launched, providing an innovative approach to professional color-correction services for independent film productions.
Denz Offers Camera Plate
Accessories manufacturer Denz has introduced the BP-Multi Camera Plate, which is compatible with cameras from Arri, Red, Sony and Panasonic.
Petrol Rolls With DSLRs
Petrol Bags, a Vitec Group brand, has introduced the DSLR Camera Rollpak, a professional solution for transporting a DSLR camera complete with cine-style accessories such as a mattebox and follow-focus system.

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Polecam Introduces Starter Pack

Polecam has introduced the entry-level Starter Pack, a modular system created in response to demand for a simple, effective crane for DSLR camera systems. The Starter Pack features an electronically controlled high-precision motorized head and delivers dynamic, long reach, broad-swinging and high-angle crane shots.

“Polecam Starter Pack comes complete with a three-section 3.5-meter boom made of the same military-grade high-strength carbon fiber as the standard rig,” says Jeremy Curtis, Polecam’s sales-and-marketing manager. “A 3.5-meter rig is hugely versatile, and anyone needing even greater reach can upgrade to a five-section 6-meter boom simply by adding extra poles. For applications where a specific boom length is sometimes required, we can supply half or quarter sections. There is even the option of expanding to a seven-pole 8-meter length. As with all Polecam rigs, camera cables can be accommodated inside the boom for maximum operational security.”

Like the standard Polecam jib, the Starter Pack can be mounted on any standard professional camera tripod or harness mount. It comes with all the essential modules needed to form the rig, including the Polecam Back End, three interlocking 1.18-meter carbon-fiber poles, rig wiring loom, joystick, pan-and-tilt head, AC power unit, rigging stand and saddle-bag set. Additional options include a video monitor and battery mounting plates.

contact info:  
www.polecam.com
PRG Illuminates TruColor Foton

Production Resource Group has introduced Foton, the first fixture in the company’s new TruColor line of digital lighting for image capture.

Foton incorporates remote-phosphor technology, allowing it to achieve a CRI of more than 95 with a nearly continuous light spectrum previously unattainable from traditional LED sources. The fixture was designed to eliminate color-accuracy issues inherent in LED lighting for film and television production.

Foton is completely flicker-free at any frame rate, silent and waterproof, and it generates almost no heat. Models matching tungsten sources are available in AC or DC. (Daylight models will be released early next year.) Power consumption is less than 30 watts.

Local dimming from 0 to 100 percent is achieved with negligible shift in CCT. The Foton AC unit also allows for output control through any external dimmer.

Foton utilizes a bayonet-style system for attachments to alter the beam characteristics. The unit ships with three open-face reflectors, providing 20-degree, 40-degree and 60-degree beam angles in a single-source hard light. With the 20-degree reflector attached, Foton delivers more than 400 lux at 3 meters. Barn doors and gel frames are also available.

Foton is available through PRG’s worldwide dealer network for $895 for the fixture, yoke mount and three reflectors.

contact info:  
www.prg.com
Panasonic Expands 3-D Camcorder Line

Panasonic Solutions Com-pany has introduced the AG-3DP1, a 3-D twin-lens P2 HD shoulder-mount camcorder with 10-bit 4:2:2 independent-frame 1920x1080-resolution AVC-Intra recording.

The 3DP1 incorporates two pairs of 1⁄3-type full-HD 2.2 megapixel 3-MOS imagers with enhanced sensitivity and a 20-bit Digital Signal Processor to acquire native 1920x1080 images. The twin-lens system adopted in the camcorder’s optical section allows the convergence point to be adjusted, and functions for automatically correcting horizontal and vertical displacement are also provided. Panasonic’s integrated professional 3-D camera recorders automatically recalibrate without any need for external equipment.

The 3DP1 records AVC-Intra 100/50 and is 50Hz/60Hz switchable. In AVC-Intra 100/50, the camcorder records in 1080 at 59.94i, 29.97pN, 23.99pN, 50i and 25pN and in 720p at 59.94p, 50p, 29.97pN, 23.98pN and 25pN. For creative flexibility, the 3DP1 has variable frame-rate recording for creating slow-motion effects. In 720p mode, a user can choose from 20 variable frame steps between 12 and 60 fps.

The 3DP1 is equipped with dual optical, wide, 17X zoom lenses and can record for up to 80 minutes on dual 64GB P2 cards in AVC-Intra 100 1080/24pN. The camcorder offers professional interfaces including dual HD-SDI outs, HDMI (3-D compatible) out, and two XLR connectors. It offers genlock and time-code inputs for multi-camera operation. It is also equipped with a remote terminal for focus, iris, zoom, record start/stop and convergence point.

The camcorder’s 3.2" LCD screen provides the option to switch among left, right and overlay image display.

The 3DP1 offers all the benefits of the file-based P2 HD workflow, including instant recording startup, clip thumbnail view, continuous recording and interval recording. The 3DP1 boasts low power consumption and operates on a 12-volt (Anton Bauer) battery.

contact info:  
www.panasonic.com/broadcast
JVC Upgrades ProHD Camcorder

JVC Professional Products Co. has introduced the GY-HM150 ProHD handheld camcorder. Based on the ergonomic design of the popular GY-HM100, the GY-HM150 is built to handle demanding production environments. Additionally, an encoder and digital signal processor adopted from JVC’s 700 series cameras deliver improved HD recording and add support for standard-definition workflows.

With its three CCD imagers, the GY-HM150 offers full HD 1080p, 1080i and 720p recording at a variety of frame and bit rates. JVC’s native file recording provides native .MOV files for Final Cut Pro or Adobe Premiere, as well as native .MP4 files for other NLE systems. The camcorder can also record 480i SD footage as standard DV files (.AVI or .MOV).

The GY-HM150 records to non-proprietary SDHC media cards and also accepts SDXC cards. In addition to relay mode for uninterrupted recording, the camcorder allows simultaneous recording to both memory cards for instant backup or client copy.

A new Pre Rec (retro cache) feature continuously records and stores up to five seconds of footage in cache memory, which helps prevent missed shots. There is also a new time-lapse (interval) recording option, and the new Clip Cutter feature allows unwanted footage to be trimmed from the beginning or end of existing clips in the camera, reducing file sizes and conserving space on the media card.

Other new features include an upgraded LCD monitor and color viewfinder, as well as a new 3.5mm input for use with optional wired remote controls for focus, zoom, iris and recording functions.

Manual controls on the GY-HM150 have been improved, with an iris dial next to the built-in Fujinon 10:1 HD zoom lens and six user-assignable buttons. The camcorder ships with a shotgun microphone and provides two XLR audio inputs with phantom power, plus manual audio level controls with audio meter.

The GY-HM150 is available for $3,495.

contact info:  
http://pro.jvc.com
Colorfront Offers On-Set Live for 3-D Productions

Colorfront has launched On-Set Live, which uses live correction and analysis of streams from stereo camera rigs to deliver cost and time savings on the set of 3-D movie and television productions.

Based on Colorfront’s On-Set Dailies digital dailies system, On-Set Live provides real-time dual-stream processing for look management and advanced color grading.

On-Set Live offers dual-channel HD-SDI video inputs and outputs for 2-D, 3-D or two-camera 2-D capture, with 3-D LUT support, color-space conversion and calibration. All the features of On-Set Dailies are available in On-Set Live, including Colorfront’s color science for all major digital cameras, printer lights, ASC CDL and advanced color grading; high-quality resizing and DVEs; and real-time burn-in of various metadata, time codes and logos. Built-in histogram and waveform monitoring allows accurate visualization of shots on location.

On-Set Live is fully compatible with Colorfront’s On-Set Dailies for two-way integration between live shooting and dailies processing. On-Set Live also share’s OSD’s industry-leading compatibility with a wide range of cameras and color pipeline workflows, including support for IIF ACES, Arri Look files and ASC CDL.

Colorfront also recently introduced the latest version of On-Set Dailies, which boasts powerful new features that add capabilities in stereographic analysis, workflow and grading. “Many of these features have been added in response to the tremendous uptake of the system for both feature and episodic television production,” says Aron Jaszberenyi, managing director of Colorfront. “The unprecedented processing speed offered by OSD — together with wide support for the major color pipeline workflows and the easy way it handles tedious tasks such as metadata logging, audio syncing, multiple delivery creation and versioning — has made it a big hit.”

contact info:  
www.colorfront.com
Canon Opens Hollywood Support Center

Canon U.S.A., Inc., has opened the Canon Hollywood Professional Technology and Support Center at Sunset Gower Studio in Los Angeles. The office will foster support, research, service and training for Hollywood’s entertainment industry.

“We want to offer a one-stop shop where our clients can come to ask questions and explore our various products with the help of our highly qualified technical and engineering staff members,” says Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. “The center provides a well-equipped venue for working with professionals in a range of imaging industries, including film and television production and still imaging.”

Comprehensive product-repair ser-vices for Canon professional products will be available in the facility; on-site repair operations will include two state-of-the-art camera body and lens adjustment rooms, Canon’s most advanced adjustment and calibration equipment, local spare-parts inventory and a professional repair staff.

The Canon Hollywood Professional Technology and Support Center will also serve as a field extension of Canon’s Research and Solution Engineering Dept., dedicated to ensuring current and future products meet or exceed the demands of Canon’s clientele. The staff will assess market demands and expectations for new professional imaging technology and look to build them into future product generations and customer-support provisions.

The facility and its staff will also offer hands-on education to current and potential clients on the latest Canon professional products. Courtesy visits by both existing and potential clients in the industry can be arranged to explore opportunities and assess Canon’s full capabilities. Guilds, unions or organizations affiliated with film and television production are encouraged to inquire about hosting seminars, events and industry gatherings at the new center.

The center will also host Canon Live Learning workshops, fee-based seminars for professionals and enthusiasts looking to further their education. The facility will also offer other industry-related events covering a wide range of technical and creative topics within the professional production segment. 

contact info:  
www.usa.canon.com
Gamma & Density Releases 3cP iPad App

Gamma & Density Co. has made the mobile version of its 3cP Image Control Pro system available through the Apple App Store for use with the iPad. The app helps cinematographers establish the desired look of a project and maintain artistic and technical control over their images.

The app features built-in waveform monitor, vectorscope and tonal curve. It allows cinematographers and digital-imaging technicians to grade, crop and mask images on a precisely calibrated Rec 709 screen and generate LUTs to send to post. Other tools include printer lights, color wheels, video RGB controls, curves, digital spot meter with zone system, dynamic range slider, and generation of 3-D LUTs and CDLs in multiple formats.

3cP Image Control Pro’s Image Ruler utility allows users to evaluate exposure and color values, see the changes made in the app applied to the images and translate those changes into terms understood by everyone in production and post.

Custom profiles such as film stocks, filters, push/pull, bleach bypass and more are available as built-in presets and any custom color corrections saved with metadata profiles are transferable to post houses thanks to 3cP Image Control Pro’s adoption of ASC CDL and IIF ACES utilities.

3cP Image Control Pro can work as a standalone app by transferring frames directly from the camera’s SD memory card or via USB using the iPad Camera Connection Kit. When used in conjunction with 3cP Set + Post, 3cP Image Control Pro allows users to produce dailies and to work with a variety of workflows and camera systems.

contact info:  
www.gammadensity.com
ColorCorrection.com Provides Indie Solution

ColorCorrection.com has launched, providing an innovative approach to professional color-correction services for independent film productions.

“ColorCorrection.com was born out of frustration,” says Ryan Byrne, founder and CEO of the Web-based service. “We felt that this part of the post industry wasn’t set up in a way that allowed every indie filmmaker the opportunity to access professional color correction.”

ColorCorrection.com’s co-founder and chief colorist, Charles Haine, adds, “Not every filmmaker knows his or her way around a color studio, so a lot of time is often spent just helping them learn how to talk about color so they know what to ask for. And when you’re paying $200 to $300 an hour, it’s a frustrating experience for the client.

“I have a lot of clients who love to come in and sit in the suite,” Haine continues. “But I was seeing an increasing number of clients who were very busy or geographically remote, and they were saying, ‘Isn’t there a way we could do this remotely?’ ColorCorrection.com was the answer.”

To get started with the service, filmmakers simply upload a still image from their project onto ColorCorrection.com, and then receive back a set of color-corrected looks to choose from. The filmmakers can refine and rework those options until they are satisfied. “It’s our way of helping filmmakers see how great their film can look without having to shell out any money or get locked into a commitment before seeing what we can do,” says Martin Roe, co-founder and head of operations.

Once filmmakers have established their key look, ColorCorrection.com mails a hard drive to collect a copy of the filmmakers’ media files, or gives them direct upload access. Communication is managed on the Web every step of the way, allowing filmmakers to remotely communicate with the colorist despite geographical distance. Utilizing DaVinci Resolve and Apple Color, ColorCorrection.com implements the grade until it is locked and then mails the material back to the filmmakers.

“Filmmakers are just charged a simple per-minute-of-footage rate to implement their look,” says Roe. “This approach to pricing also has the added advantage of allowing filmmakers to get a much clearer idea of their color-correction costs up front.”

“With ColorCorrection.com, we have created a model that both gives access to independent filmmakers and also allows them the time and the process to take advantage of professional-grade color-correction services,” says Byrne. “Above all, what’s most important is that we are a company of filmmakers, not just a company of colorists.”

contact info:  
www.colorcorrection.com
Denz Offers Camera Plate

Accessories manufacturer Denz has introduced the BP-Multi Camera Plate, which is compatible with cameras from Arri, Red, Sony and Panasonic.

The BP-Multi Camera Plate attaches to the camera via 3⁄8" or ¼" screws, and the plate is compatible with both 19mm and 15mm rod systems. A Red Epic Adapter Plate is also available, allowing users to affix their Epic cameras with industry-standard accessories.
contact info:  
www.denz-deniz.com
Petrol Rolls With DSLRs

Petrol Bags, a Vitec Group brand, has introduced the DSLR Camera Rollpak, a professional solution for transporting a DSLR camera complete with cine-style accessories such as a mattebox and follow-focus system.

The versatile Rollpak doubles as a camera trolley and backpack. The main chamber is contoured to fit a DSLR camera with the lens attached. An ultra-wide U-shaped opening offers fast and easy access. Removable dividers fold into pockets for storing and organizing important accessories. Contents are further protected on all sides by layers of durable, cushioned red fabric. Additionally, a padded rear pocket is designed to hold a laptop with up to a 17" screen.

When used as a backpack system, the Rollpak’s ergonomic design ensures correct weight distribution and greater carrying comfort. The Rollpak also folds away and stores easily. Heavy-duty inline wheels and an adjustable trolley handle provide smooth rolling. Polypropylene-injected legs lift and safeguard the bottom of the bag from damage and adverse elements such as dirt or water. Other features include a flash memory card mini pouch that can hold up to four cards, an envelope-style zippered side pocket, and an exterior zippered front pocket with personal organizer.

contact info:  
www.petrolbags.com