James Cameron & Vince Pace : 3D cameras & workflows

 I had the pleasure of interviewing James Cameron and Vince Pace at the IBC show in Amsterdam a few months ago. I will present and annotate the video interview in two parts, starting here with our discussion of 3D cameras and workflows. Part 2 will address the 3D transition for the cinematographer.


Vince Pace and James Cameron have been pioneering digital 3D filmmaking for a dozen years, starting with a focus on underwater movies, and culminating in the landmark 3D feature, Avatar. Pace is a cinematographer, stereographer and 3D maven. Cameron’s other directing credits include Terminator, The Abyss, True Lies and Titanic.


3D mission

It’s fair to say that Avatar, the biggest grossing film of all times, accelerated the worldwide change-over to digital projection, as theater owners scrambled to get the revenue increase from 3D features.

Cameron and Pace are now on a mission to accelerate what they see as an inevitable transition to all-3D broadcast and film production. Cameron has noted that it was the introduction of color television that marked the end of black and white films. Similarly, he reasons that when most home screens are 3D, movies will necessarily follow suit.

TheCameronPaceGroupThe pair of filmmakers founded the Cameron Pace Group, a company that offers 3D services to filmmakers and broadcasters, and sports and performance events like the Cirque du Soleil. Cameron was quoted in the Hollywood Reporter as saying “our strategic plan is to make 3D ubiquitous over the next five to 10 years on all platforms”.

True to its mission, the Cameron Pace Group has helped many prominent filmmakers make their first 3D film, and the company’s credits include an impressive number of big 3D features including Pirates of the Caribbean 4, Transformers 3, The Three Musketeers, Hugo and The Life of Pi.


rigs and cameras too

For the movies cited above, the Cameron Pace Group provided their proprietary 3D Fusion Rigs, along with their workflow expertise, while the cameras came from rental houses.

Recently Cameron and Pace made headlines when they announced that they will be buying dozens of Epic and Alexa M cameras, in special deals with Red and Arri. Red head Jim Jannard stated that they were buying 50 Epics, while Arri confirmed that the Cameron Pace Group will be receiving the first batch of Alexa Ms ahead of everyone else.

I begin the video interview by asking the two about their choice of cameras.

Watch in separate window

A few notes on the interview:

small cameras

Alexa and Red-

Cameron stresses that a small camera is a must for 3D work. Many 3D camera systems are a step back to the old “refrigerator-sized” cameras of the 1950s. On some productions these bulky camera systems spend most of the time on a crane, because it’s easier to move them that way, and Steadicam operators have had a tough time, especially when carrying 2 Alexas. As illustrated above, the Epic is currently much smaller than the Alexa, but the Alexa M should help shrink the camera system to “hotel mini-bar” size.

sony hkc t950 and arri alexa m - thefilmbook

I first met Vince Pace ten years ago at Panavision in Paris, where he prepped cameras for an underwater film that he shot called Expedition Bismark. At that time Vince was working with Sony 950 “T Cams”, an innovative compact design that separated the small sensor block from the electronics. Last year Arri introduced a similar idea with the Alexa M.

As Cameron notes in the interview, there is considerable brand loyalty to Arri and Red, and for the moment the Alexa M and Epic have emerged as the cameras of choice for 3D feature films.


workflow provider

As Cameron and Pace point out, shooting 3D, and more generally shooting digital, is changing what happens on the set. The cloning of original files and the creation of dailies are now done on set (or more often “near set“). In addition there is an increasing need to transmit meta-data — ranging from color choices and lens settings to camera positions and movements — to VFX, editorial and post houses. On Hugo for example, the filmmakers were able to see pre-visualization images with virtual elements keyed into the live action during the take. As Cameron puts it, “the lab is on the stage”.

This raises the question of who will provide these new near-set workflow services. Will it be the camera rental house, the post house, the production itself or a third party? The vision of the Cameron Pace Group is to have one company provide cameras, rigs and workflow solutions “from slate to screen”.

One thing is clear, filmmakers need to decide who will design and manage their digital workflow, and who will provide the tools for doing so on the set. And equipment rental and post houses need to adapt to new on-set tasks. There will not be a single solution for every production. Small films have different needs than big budget ones. Wim Wenders sought out two stereo 3D specialists to help shoot Pina, while Peter Jackson’s production clearly needs no outside help shooting The Hobbit in 3D with 30 Epics.


evolving tools

One important thing to take away from this interview is that 3D filmmaking is far from set in stone. As Cameron warns, today’s 3D rig may be tomorrow’s giant paperweight. Like all digital cinema technology, 3D tools and techniques are evolving rapidly. While I am not sure that the future will be all-3D, we are fortunate indeed to have passionate pioneers like James Cameron and Vince Pace to help us invent the future of cinema.



James Cameron Wikipedia article

Vince Pace bio

What is truly revolutionary about Avatar on thefilmbook

Hollywood Reporter article announcing the Cameron Pace venture

Cameron Pace Group web site

Jim Jannard’s thread about Cameron will buy 50 Epics

Arri video about the Cameron Pace Alexa M partnership


Part 2 of the interview with Cameron and Pace discusses the 3D transition for the cinematographer.



  1. kalenga

    Can anyone assist me with old or used film making camera’s. Am in zambia and I want to create an alternative for most young people in my country to help create jobs. Thank you

  2. Pingback: Cameron Pace 3D Rig and Accompanying Tech |  

  3. Benjamin BBenjamin B Post author

    Dear Oliver F,

    Thank you for your comment.

    I agree with you that 3D is not essential to cinema. We’ve had 100 years of great movies without it.

    However I do think other filmmakers are “having fun with 3D”, including Peter Jackson, Ang Lee, Martin Scorsese, Steven Spielberg and Wim Wenders…

    I have seen films where 3D doesn’t add much to the story, and others where it does. I believe we need to let the medium mature before we evaluate its narrative impact.

    Finally, although Cameron and Pace are obviously good businessmen, I believe that they are also truly passionate about 3D as the future of cinema.

    All the best,

    Benjamin B

    1. Mariano

      It`s really cool that these gentlemen have fun, but it doesn`t make much difference to the films they make. Even Avatar, which is quoted as the prime standard, was so unbelievably boring to me, nor the CG eye candy nor the 3D thing could keep me to it. Cameron once was an exceptional “story inventor” and game changer, but now he arrived where the mainstream is, now trying to replacing story telling with gadgetry…

  4. Oliver F.

    My problem in the first place:
    Nobody really needs 3D. The more I listen to Cameron/Pace, the more I feel like I am being sold on their new business plan which basically tries to make sure, that they profit from every single big budget 3D-film that is ever going to be shot in the future.
    Quite a clever strategy, I have to say: First you make propaganda in order to install 3D, which nobody needs. Neither the filmmaker creatively, nor the audience narratively.
    The only guys having fun with 3D are Cameron and Pace, cause they will earn from it. Everyone else will just have technical problems or dislike the films for a ridiculous effect that has no narrative value and does not even ressemble our human vision.
    I saw “Hugo” a few days ago. It´s a great film without the effect. The 3D is used brilliantly for the first time in this picture, but it completely distracts from the story.
    Please: Do us all a favor and abandon 3D. It´s childsplay. It´s money laundering. It´s THX all over.

  5. Benjamin BBenjamin B Post author

    Thank you Barbaros,

    I didn’t ask that exact question, however my experience is that editors need a quiet room to work… but that this quiet room is often close to the set, be it 3D or 2D.

    All the best,


  6. Barbaros Gokdemir

    Great interview! Thanks for sharing! I am wondering about the editorial process of 3D film productions. What is their standpoint in a 3D production film? Do they have to be on the set as well? Or could they continue to work on their own facilities?


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